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*L5M6 Category Management - paper 16.
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1.
What is a 'black swan' event?
2.
Which of the following are potential consequences for an organisation which fails to identify and address risk? Select TWO
3.
Porter's 5 forces is a useful tool to analyse key factors which affect the marketplace and determine the profitability of organisations which operate within that market. Which of the following is not one of the forces?
4.
Polygon Ltd is a buyer of components. Jeff, a Category Manager at Polygon is analysing buyer strength in this marketplace which will help him determine his procurement strategy for the next year. Which of the following would increase buyer strength?
5.
What name is given to an item or business which has both low market share and low growth?
6.
Which of the following BCG matrix quadrants, is also known as “problem child”?
7.
Which of the following parts of a SWOT analysis summarise activities and characteristics which are internal to the business? Select TWO
8.
Which of the following forms of historical data can be used to inform Category Management expenditure? Select THREE
9.
There are three types of forecasting used in category management that require data. Which from the list below is not a type of forecasting used in category management?
10.
Analytics Data can be used in Category Management forecasting. Which of the following would be a form of Analytics Data?
11.
Under what circumstances should forecast data be amended? Select THREE
12.
The sale of ice-cream, bikinis and sunglasses usually follows which demand pattern?
13.
What is contract leakage?
14.
XYZ Ltd is a manufacturer of hi-tech IT equipment and is operating in an industry which is set to grow substantially over the next 10 years. What type of industry could this be described as?
15.
Of the following 4 types of industries, which has the lowest barriers to entry?
16.
A new supplier to a marketplace is using break-even pricing to determine the price at which to sell a product. Which of the following does this type of pricing structure not consider? Select TWO
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